Tommy Hilfiger Launches Mercedes-Benz Men's Capsule Collection.

COLLABORATION

TOMMY HILFIGER TAKES A RIDE WITH MERCEDES-BENZ

APRIL 10, 2019

WORDS

by KRISTOPHER FRASER

PHOTOS

COURTESY of TOMMY HILFIGER

If you want to go take a ride with me, you better have your Tommy Hilfiger and Mercedes-Benz collaboration on. Tommy Hilfiger has announced the launch of the first TommyxMercedes-Benz men’s capsule collection, which builds on the brand’s multi-year strategic partnership with Mercedes-AMG Petronas Motorsport. The collection blends the Tommy Hilfiger brand’s classic American cool sportswear heritage with the innovative technical expterise of the five-time Formula One World Champions.

“As a lifelong fan of motorsports, it has been inspiring to join forces with Formula One World Champions Mercedes-AMG Petronas Motorsport to fuse our brands’ shared passion for modern designs and innovation,” said Tommy Hilfiger. “The spring 2019 TommyxMercedes-Benz capsule collection elevates timeless styles with a technical edge for the new generation of speed racing and Tommy Hilfiger fans.”

The digital-first spring 2019 TommyxMercedes-Benz campaign celebrates Tommy Hilfiger’s and Mercedes-AMG Petronas Motorsport’s shared values for quality craftsmanship, durable designs and innovation. Featuring model Andrew Cooper and a vintage Mercedes-Benz 300 SL gullwing, the mood is sophisticated and elevated.

Tommy x Mercedes-Benz

“The spring 2019 TommyxMercedes-Benz capsule collection elevates timeless styles with a technical edge for the new generation of speed racing and Tommy Hilfiger fans.”

–Tommy Hilfiger–

The men’s TommyxMercedes-Benz capsule collection features styles including the chino, bomber jacket, and jeans that are elevated with functional elements, such as climate control finishes and crease-resistant yarn in a red, white and blue color palette highlighted with hints of gray and black. The Tommy Hilfiger signature stripe is reinvented a minimalist approach placed on metal zipper pulls, small trim details and the hood lining, while blue pop linings add an unexpected twist to classic outerwear. The collection is clean and sophisticated for the modern Tommy Man.

Starting in 2019 season, Tommy Hilfiger became the Official Apparel Partner of Mercedes-AMG Petronas Motorsport, building on the sport sponsorship heritage that Tommy Hilfiger has embraced since first founding his brand. The partnership with the world’s top Formula One team and leading automobile innovator underscores Tommy Hilfiger’s vision to continuously elevate and expand the brand in key markets.

The collection is available at Mercedes-Benz dealership, select Tommy Hilfiger stores, select wholesale partners, and online at Tommy.com.