YSL Brings Beauty Hotel Pop Up to Soho

FASHION

YSL BRINGS BEAUTY HOTEL POP UP TO SOHO FOR NYFW

WORDS

by JEENA SHARMA

PHOTOGRAPHY

COURTESY

of YVES SAINT LAURENT

New York Fashion Week will be host to a special event next month. After two successful pop-ups in Paris and Hong Kong, Parisian luxury mammoth Yves Saint Laurent is bringing its coveted YSL Beauty Hotel to Soho.

The two-day event will offer immersive beauty experiences in one of Soho’s finest townhouses.

Stretched across five floors, each dedicated space will cater to a range of different new launches including YSl’s Rouge Pur Couture The Slim lipstick and the new campaign for the classic Black Opium Eau de Parfum.

Brand ambassador Zoë Kravitz is also slated to make a special appearance at the launch party. Guests can expect fragrance workshops in the day along with a walk through lounge with soft purple sofas to sink into, and glowing pink lights. In the evening a small stage will be set up for intimate performances and gatherings, with a neon YSL Beauty Cassandre as the backdrop. A small study with its own Black Opium bed will also be on showcase.

YSL Beauty Hotel Pool Room

The swanky pop up additionally comes with a stunning rooftop view, and an YSL Beauty café open to serve canapés and coffee.

“With a focus on only three items: Rouge Pur Couture The Slim; Rouge Pur Couture Collectors and Black Opium Eau de Parfum, it’s a highly prized selection of best sellers and iconic products, that hold their own in any exclusive setting,” the official press release states.

The multi-sensorial pop-up will run through September 8-9th with a private VIP event on September 7th.

- YSL -

YVES SAINT LAURENT

Founded in 1961, Yves Saint Laurent was the first couture house to introduce, in 1966, the concept of luxury prêt-à-porter with a collection called “Saint Laurent Rive Gauche”, synonymous with youth and freedom, setting a first critical step in the modernization of fashion and revolutionizing the socio-cultural landscape. Throughout the years, the House kept true to its identity of absolute modernity and today it is one of the most prominent fashion houses of the twentieth century. Under the “Saint Laurent Paris” brand name, it offers a broad range of women’s and men’s ready-to-wear products, leather goods, shoes, jewellery and eyewear. In April 2016 Anthony Vaccarello has been appointed as Creative Director of the House.