Chanel’s turned over a red leaf. The brand’s iconic Chanel No. 5 fragrance has been given a new limited-edition redesign in a red collectors edition bottle.
Chanel No. 5 holds the distinction of being the world’s first abstract fragrance, utilizing floral aldehydes created by Ernest Beaux specifically for this scent. The perfume is among the pantheon of Chanel’s signature items, which also include their strands of pearls and tweed jackets.
In a statement Chanel discussed the fragrance saying, “Red. What other color could express the uncompromising choices of a designer who wanted to dress woman only in black, white, beige, gold and … red?”
Beginning in October, the bottle will be available at Chanel stores and in department stores and online in November. The limited-edition Chanel No.5 red bottle comes in the original Eau de Parfum, once described my Madame Chanel herself as a “bouquet of abstract flowers”, or the Eau de Toilette, which is citrusy and musky with floral hints.
Red has long been a signature color in Chanel’s campaigns, so it was only fitting that they finally launch a red bottle. Gisele Bundchen caused a social media frenzy when she posted a photo of her in a red Chanel dress on Instagram, and one of the brand’s most recent and beloved campaigns was a Little Red Riding Hood film shot by Luc Besson.
The Chanel ladies will be making a fiery statement this season, and turning up the heat with this new limited-edition bottle.
“Chanel No. 5 holds the distinction of being the world’s first abstract fragrance, utilizing floral aldehydes created by Ernest Beaux specifically for this scent.”