Tommy Hilfiger releases Coca-Cola capsule collection.

FASHION

TOMMY HILFIGER FINDS HIS VINTAGE COCA-COLA VIBES

WORDS

by KRISTOPHER FRASER

PHOTOS

COURTESY of TOMMY HILFIGER

Tommy Hilfiger’s popping open a cold one with Coca-Cola for a red hot collection. The company has announced the launch of the Tommy Jeans Coca-Cola capsule collection, a special re-edition of the styles Hifliger designed in 1986 to create the very first Coca-Cola clothes collection. The American fashion brand and the world renowned soda company share a heritage of pop culture and have reunited to celebrate fashion, nostalgia, and their obvious mutual love of a nice cold soda.

The men’s and women’s Tommy Jeans Coca-Cola capsule collection will be available at select Tommy Jeans stores worldwide, select wholesale partners, and online at Tommy.com beginning April 5.

“The Tommy Jeans Coca-Cola capsule collection celebrates an iconic milestone in Tommy Hilfiger’s history,” said Avery Baker, chief brand officer of Tommy Hilfiger Global. “The Coca-Cola collection that we launched in the ‘80s was bold, bright, and instantly recognizable. This re-edition builds on the originals, celebrating the optimistic and youthful spirit at the heart of both brands, while adding a modern street-style twist for the next generation. Since the Coca-Cola collection originally launched, Tommy Hilfiger has continued to be a pioneer in fusing fashion with pop culture.”

Tommy x Coca-Cola

“Since the Coca-Cola collection originally launched, Tommy Hilfiger has continued to be a pioneer in fusing fashion with pop culture.”

–Avery Baker–

The collection was inspired by the original Coca-Cola advertisements, and was shot by Meinke Lein, styled by Luke Day, and features a diverse group of personalities including India Graham, Tyvanni Ebuehi, Zong Meng, Isabella Gallego, Kit Warrington, Mars Murray, Daniel Desmaraias, Jiahe Zhang, and Désiré Mia. The campaign also includes an exclusive interview with Hilfiger, which will be shared across social channels, where the designer reminisces about the creation of the original Coca-Cola Clothes collection.

The collection features sweatshirts and T-shirts in royal blue, red, white, yellow, teal and sky blue with a large Tommy Jeans and Coca-Cola logo across the chest; red shorts with a white logo panel up one side; a blue, red, and white color-block T-shirt with logo; a white T-shirt with the logo in five different colors on the back; a red and white zip-front sports jacket featuring the logo across the front; the iconic rugby shirt reinvented in a red and white or blue, white and turquoise colorway; and oversized hoodies emblazoned with an all-over collage print of Coca-Cola and Tommy Jeans logos.

“This contemporary expression of Tommy Hilfiger’s original collaboration with Coca-Cola brings these iconic designs into focus for a new generation,” said Michelle Moorehead, GM of global licensing and retail for The Coca-Cola Company. “Our brands’ shared commitment to authenticity and optimism shines throughout this collection.”