FASHION

TOMMY HILFIGER FINDS HIS VINTAGE COCA-COLA VIBES

WORDS

by KRISTOPHER FRASER

PHOTOS

COURTESY of TOMMY HILFIGER

Tommy Hilfiger’s popping open a cold one with Coca-Cola for a red hot collection. The company has announced the launch of the Tommy Jeans Coca-Cola capsule collection, a special re-edition of the styles Hifliger designed in 1986 to create the very first Coca-Cola clothes collection. The American fashion brand and the world renowned soda company share a heritage of pop culture and have reunited to celebrate fashion, nostalgia, and their obvious mutual love of a nice cold soda.

The men’s and women’s Tommy Jeans Coca-Cola capsule collection will be available at select Tommy Jeans stores worldwide, select wholesale partners, and online at Tommy.com beginning April 5.

“The Tommy Jeans Coca-Cola capsule collection celebrates an iconic milestone in Tommy Hilfiger’s history,” said Avery Baker, chief brand officer of Tommy Hilfiger Global. “The Coca-Cola collection that we launched in the ‘80s was bold, bright, and instantly recognizable. This re-edition builds on the originals, celebrating the optimistic and youthful spirit at the heart of both brands, while adding a modern street-style twist for the next generation. Since the Coca-Cola collection originally launched, Tommy Hilfiger has continued to be a pioneer in fusing fashion with pop culture.”