Kaia Gerber has been on a hot career streak this season. After designing an exclusive capsule for Karl Lagerfled, the 17-year-old has been named as the new face of YSL beauty.

Starting with a campaign in January 2019 shot by photographer David Sims, Kaia will star as the face of Rouge Volupté Shine, the iconic moisturizing lipstick, and will also be the muse for Touche Éclat and Mascara Volume Effet Faux Cils in forthcoming campaigns.

“The campaigns were so enjoyable to shoot – David (Sims) and I had both worked with Kaia before, so everything felt very easy, very connected, and we appreciated every moment”, said Tom Pecheux, Global Beauty Director for YSL Beauté.

With notable campaigns and catwalks under her belt, the much sought-after model has previously appeared on the covers of  publications like Vogue Paris, Vogue Italia, and Teen Vogue.

“To be the new face of YSL Beauté is an opportunity to write a new story full of fun, colour and makeup. I love the DNA of a brand that is so subversive while being so luxurious and cool!” says Gerber. “I think these days, everything you do has to be measured with a degree of responsibility. If there are people who view me as a role model, I really hope to be able to create positive images and messages that inspire others to feel confident about the way they look, to look after themselves, and basically to be kind to themselves.”